Laylah Amatullah Barrayn/NPR
Washington, DC, July 28, 2022 — Anya Grundmann, NPR’s Senior Vice President of Programming and Audience Development, today announced that Yolanda Sangweni has been promoted to Vice President of Programming and New Content Development.
“Yolanda is a dynamic and caring content leader who has already moved NPR forward in so many ways. She has overseen award-winning work, built successful teams, and designed initiatives that will transform our efforts to make NPR relevant to new, traditionally misunderstood audiences. served by public media. I am delighted that she is positioned to have even more impact in her new role,” said Grundmann.
Since joining NPR in 2020, Sangweni has overseen the launch of Limits with Jay Williamsthe evolution of It’s been a minutecreating a new radio show for NPR’s landmark podcast Crossing linewho just won a Peabody Award, she sponsored the organization-wide NPR Oye initiative, which systematically advances NPR’s service to Hispanic audiences and engagement with Latinx creators, and the reimagining of our content development and pitching processes.
As Vice President, she will continue to lead and grow a growing portfolio of culture-focused programs and podcasts. She will also oversee NPR’s content development process to bring out great ideas and innovative programming that supports NPR’s mission.
“I’m so excited to take on this new role,” said Yolanda Sangweni. “This is an incredible opportunity to bring more stories and voices to NPR. I hope to expand NPR’s programming in a way that is rich in nuance, culturally resonant, with a high level of excellence. And I can do it with the best of the best – the content development team and journalists behind shows like Crossing line, code switch and It’s been a minute, who are truly world class.”
Sangweni came to NPR in 2020 from Luminary, where she was responsible for improving podcast discovery for users through a variety of methods as Director of Programming and Editorial. She also spent nine years working for Essence, where she started as an entertainment editor and eventually became chief digital content officer, leading the company’s cross-platform digital content strategy. She is also the founder of African Women Create, a collective of African women in the creative arts.
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