Watch the winners unveiled at the Drum Awards for Content

The 2021 winners of The Drum Awards for content have now been revealed – and if you missed the live show, you can catch it on demand here.

The award ceremony was broadcast live from Battery labs in London on Thursday November 4th. You can watch the replay above and see the winners in their entirety on the awards site. And if you’d like to learn more about the strategies behind winning work, take a look at our Rewards Case Study Center.

Branded content and native advertising have become commonplace, but what does the good look like? When does an article or image turn into an effective media strategy? The Drum Awards for Content celebrate the work that crosses the branded content space.

This year’s awards were chaired by a stellar jury which included Gemma Hitchens of the Financial Times, Angela R Barber of Wunderman Thompson, Vinti Bhatnagar of Adidas, Janine Smith of Channel 4 and Richard Philips of National Geographic.

Hitchens and Barber, the UK and US presidents of the jury, recently sat down with The Drum’s media editor John McCarthy to talk about the growing importance of social media in the lockdown and the moments that shaped the year last. You can watch this full interview here.

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