Trust is the New Fairness: How the Virtuous Circle Can Increase Marketing ROI | Sponsored Content | Tech-Talk Webinar | December 17, 2021


With a customer-centric and privacy-focused strategy, marketers can meet compliance requirements. Find out how to deliver a new and engaging user experience, build trust with customers through transparency, and more from Zachary Faruque, Product Offering Manager at OneTrust PreferenceChoice â„¢.

Join this webinar and learn to:

  • Focus on customer orientation and use confidentiality as a real indicator of engagement and loyalty
  • Respond to regional and global regulatory requirements and technological changes impacting marketers
  • Collaborate with IT, legal and data management teams to design user-centric and privacy-focused experiences across all channels

Presenter:

Zacharie Faruque is responsible for the product offering at OneTrust PreferenceChoice â„¢, a technology platform for privacy, security and user experience marketing. In his role, Zachary advises businesses large and small on best practices for generating engaging user experiences and building trust while demonstrating compliance with hundreds of global data privacy regulations, including California Consumer Privacy. Act (CCPA), the Telephone Consumer Protection Act (TCPA), the Canadian Anti-Spam Law (CASL) and the General Data Protection Regulation (GDPR). Zachary is a Certified Information Privacy Professional / Europe (CIPP / E) and Certified Information Privacy Officer (CIPM).

Moderator:

Marissa Coslov is vice president of business development at eMarketer. She is a seasoned Sales and Accounts Manager, with a proven track record of selling at the enterprise level while educating and creating value among the largest and most recognizable brands, agencies and ad technology companies. in the world.

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