EXCLUSIVE: Sony Pictures Entertainment (SPE) and Nordic streamer Viaplay have agreed to a multi-year extension of their content partnership, bringing the likes of Kraven the hunter, Madame Web and Morbius to the Nordic countries once they debuted.
The extended deal, which has already run for several years, will see some of SPE’s biggest films and TV shows coming to the region, while Sony Pictures Television (SPT) will contribute to Viaplay’s international original content pipeline.
Other novelties will be added and upcoming films such as that of Brad Pitt High-speed train and Where the Crawdads sing will also launch in the Nordics on the NENT Group streamer, which is on a growth path and will soon be renamed Viaplay Group if approved by shareholders.
New major SPT series such as Accused and Without sin will join Viaplay’s list of international originals, which is targeting 60 prime ministers this year alone.
“This renewal reflects the value our partnership creates for both companies,” said Filippa Wallestam, Chief Content Officer of NENT Group.
“We look forward to working with SPE to bring even more world-class storytelling to millions of Viaplay subscribers in the years to come.”
Viaplay and SPE also recently entered into long-term content agreements that secure SPE content for Viaplay viewers in the Baltics, Poland and the Netherlands.
Viaplay is targeting around 12 million subscribers by the end of 2025, half of them in the Nordics, following expansion into major territories such as the US and UK.