LOS ANGELES–(COMMERCIAL THREAD) –Social, the self-service video content creation platform for the enterprise, today announced the creation of the Next Generation Socialive Platform, providing high-growth businesses and corporations with a unified platform to create, stream and distribute studio-quality video content. Powered by Dual Recording Technology ™, the Next Generation Socialive Platform is the industry’s first solution to unify the disparate technologies required for high quality live streaming and remote recordings. Now businesses can produce high-end video for live broadcasts, while simultaneously generating isolated (ISO) recordings of up to 20 individual guests in perfect 1080p HD quality. These ISOs, captured via local devices such as smartphones, tablets, and computers, are automatically uploaded to the cloud-based social recordings library, where they can be reused for video-on-demand content once broadcast. live ended. This makes it easy to create dynamic live video experiences, while preserving the authenticity of live video for on-demand content.
“Video has become the new standard for storytelling and audience communication in the business. Until now, producing high-caliber video content in organizations and distributed geographies has been incredibly complex, requiring a wide range of disparate and expensive tools and specialized skills, ”said David Moricca, Founder and CEO of Socialive . “The Next Generation Socialive Platform is fundamentally changing the way video content is created in the enterprise. With our dual recording technology, customers can easily capture recordings remotely, live or on demand, to get the most out of their video investments and generate greater business value.
As businesses around the world seek new ways to interact with audiences across a remote and distributed workforce, the demand for authentic, high-quality video experiences has exploded, especially within the enterprise. However, producing great-looking videos at scale while meeting brand standards can be a challenge for many organizations that lack budget, team capacity, and in-house expertise. With Socialive, businesses can simplify video creation workflows to create, deliver and distribute studio-quality content at a fraction of the time and cost of creating and distributing traditional video content. On average, customers spend $ 150 per video with Socialive, compared to a minimum of $ 5,000 per video with traditional video production methods. Socialive also halves the average time spent creating, broadcasting and distributing video content.
In addition to its dual check-in technology capabilities, Socialive also announced significant advancements in existing platform functionality, including:
- Studio in the Cloud ™: With cloud-based video production, Socialive Studio in the Cloud enables content creators and video producers across the enterprise to create high-quality live and on-demand video content from any location. location using any device, including a smartphone or tablet. Studio in the Cloud gives teams of all experience levels the ability to produce high-quality video content without the traditional overhead of expensive hardware or complex software.
- Virtual green room: Evolving beyond the traditional green rooms of on-site production studios, the Socialive Virtual Green Room facilitates streamlined remote communication between video creators and talent, ensuring the highest possible quality for remote video production. The Virtual Green Room production experience makes it easy for video creators to coordinate with on-air talent before, during and after live broadcasts or recording sessions. This makes participating in the video easy and effortless for presenters, while providing the enterprise-class control and power of a live studio for producers.
- Recordings library: Cloud-based social recording library allows video creators to easily search, cut and edit video content from a centralized location. As soon as a broadcast ends, all HD video files are automatically stored in the Recordings Library, with no manual file transfer required. Unlimited storage ensures teams will always have access to the files they need, when they need them. In addition to composite streaming, Socialive automatically records all ISO feeds, allowing content creators to easily create and combine clips for ongoing content creation.
- Mobile capabilities: The latest enhancements to the Socialive mobile app make it easier than ever to record and stream videos from any device, anywhere in the world, regardless of network connection. Socialive’s updated mobile features include a more immersive user experience, larger video screens, and the ability for guests to record at their own pace and asynchronously contribute video content to the based recording library. the cloud.
“We’re no longer limited when it comes to creating videos within our organization, ”said Bailey Fisher, Senior Digital Marketing Specialist at Qualtrics. “With Socialive, we were able to significantly expand our video strategy to increase collaboration with our employees and partners. The self-service platform has had a huge impact internally, as it allows everyone to improve their content and become the video producer, no previous video production experience is needed.
Announced in tandem with the next-generation Socialive video content creation platform, the company unveiled its vision for corporate video transformation, a third wave of digital transformation characterized by the ubiquitous use of video for storytelling and communication with the public in the enterprise. Socialive also announced the findings of its State of corporate video 2021: creation, distribution, distribution report.
Socialive enables self-service video content creation for the business. It’s the fastest, easiest way to create, stream and distribute unlimited live and on-demand video in studio quality. The Socialive Platform puts intuitive, professional-grade video workflows into the hands of content producers and everyday business users, lowering the barrier to entry and increasing the video output created by employees. Videos allow brands to connect with people in innovative and dynamic ways, but it’s difficult to produce great-looking videos on a large scale while meeting brand standards – budget, team capacity and time. internal expertise may be scarce. Just-in-Time Production with Socialive unlocks video use cases that connect people with relevant content, turning video into a powerful channel of engagement for employee, customer and partner communities to to strengthen brand loyalty and corporate culture. Socialive’s Studio in the Cloud ™ and integrated Virtual Green Room preserve the authenticity of live video while streamlining the end-to-end process from creation to delivery, consolidating the number of tools traditionally required to video production. Mobile-friendly and simple to use, Socialive helps bring together diverse people and perspectives to amplify voices spread across organizations and geographies. The platform’s industry-first remote recording capability captures high-quality video anywhere from any device with complete enterprise-grade control. Leading companies and high growth companies including Charles Schwab, Deloitte, Nike, Oracle, TikTok, The New York Times, Walmart and Zendesk are using Socialive to drive business value through better and more frequent video creation . Meet the moment with video. ™