Religion of Sports raises $50 million to expand beyond sports content

Religion of Sports, the sports media production company founded by Tom Brady, Michael Strahan and Gotham Chopra, announced $50 million in Series B funding.

With the new investment, which brings the company to approximately $63 million raised to date, Religion of Sports plans to develop new intellectual property – including expansion into areas beyond sports like entertainment, business and music – as well as expanding its network of creators and increasing strategic partnerships.

The Series B round was led by Shamrock Capital, with participation from Cerro Capital and former investor Elysian Park Ventures (the investment arm of the LA Dodgers). Other previous investors include LionTree, Advancit Capital and Courtside Ventures.

“Religion of Sports has grown at a rate we could not have dreamed of until about five years ago,” Tom Brady, a seven-time Super Bowl champion currently signed with the Tampa Bay Buccaneers, said in a statement. “I look forward to what the future holds for us at Religion of Sports as we continue to expand our roster and pursue more collaborative projects with new partners.”

Religion of Sports recently expanded into the NFT market with ESPN’s “Man In the Arena: Tom Brady” series and through a partnership with Brady’s Autograph to release digital collectibles with Simone Biles.

Earlier this year, Religion of Sports announced plans to develop, fund and produce a slate of sports-related content for multiple platforms, with projects across scripted TV, documentary and audio, including its first scripted project, “The Owl,” a rags-to-rich story about an orphan Mexican-American boxer.

Religion of Sports, based in Santa Monica, Calif., was founded in 2017. The company’s projects include shows for Facebook Watch, Apple TV+, ESPN, Showtime, Fox Sports and NBC Sports. In the second half of 2021, Religion of Sports launched three docuseries following Simone Biles (“Simone Against Herself” on Facebook Watch); Russell Westbrook (“Passion Play” on Showtime); and Tom Brady (“Man In the Arena” on ESPN+).

“Over the years we have been privileged to produce many stories, some with the athletes themselves, others around the fans and the games themselves, which are rooted in this same fundamental idea – sport matters. “, Gotham Chopra, who is the son of Deepak Chopra, said in a statement. “Now, with Shamrock on board, we’re ready for even more growth and fun. And I couldn’t be more excited about the future of the ROS faith.

Los Angeles-based Shamrock Capital says it has $3.6 billion in assets under management with investments in media, entertainment, communications and related sectors. The company was originally founded in 1978 as the family investment company of the late Roy E. Disney and has grown into an institution-backed company with backers including endowments, foundations and sovereign wealth funds and pension funds.

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