Netflix’s cutbacks after the loss of a subscriber sent the streamer’s stock price plummeting have some industry players worried the content gold rush is over. Producers on the “IP IQ” panel, sponsored by Deadline, at the Produced By conference, said there was nothing to worry about. Girl from Plainville and The stall Executive producer Liz Hannah, head of A&E studios Barry Jossen and UTA partner and co-head of media rights Jason Richman said they don’t anticipate any slowdown for streamers needing content.
“I didn’t feel any slack, which I think is just indicative of high demand,” Richman said. “There are a lot of musical chairs in the studio landscape, but it will calm down. The new holders must constitute their new slates. We see this as an opportunity to bring the artists we represent into their lives and fill the empty space.
Jossen said what might change is the demand for international productions. Netflix has announced season 2 of squid game Sunday morning, and Jossen saw the success of this and other international fairs opened the doors to the potential of international fairs.
“Squid Game, Money Heist, Babylon Berlin, Tehran taught us to watch shows from other parts of the world,” Jossen said. “Technology has been very helpful in this process. You literally press a button and can watch an English dubbed show [or] the original language with subtitles. There are many other languages. I think we’re going to see an even bigger increase in exposure to shows born somewhere else in the world than in North America.
Hannah said the uncertainty about what might turn out to be a hit has allowed creators like her to take more risks.
“That fear and dread is really liberating from a creator’s perspective, because what else are we going to do,” Hannah said. “I actually feel more apt to take risks as a creator because no one has a clue what’s hitting or why it’s hitting.”
Hannah gave two examples from her series, Plainville’s daughter, on the true story of Michelle Carter. Carter was convicted of manslaughter in the death of Connor Roy, whom she suggested he kill himself via text message.
“With Plainville, there are three musical numbers, four different timelines,” Hannah said. “Elle Fanning, who is the star of Plainville and also an executive producer, she was like, ‘Let’s go weirder, let’s go darker. ‘There’s a shot at the end of Episode 7. She dreams of a sequence from ‘Teenage Dirtbag’ where her sister is in a glee club tormenting her, and it turns into a nightmare. There’s a moment at the end, which is this take that She made. It was the very last take. We were like, ‘Do you just want to do something really, really weird? She did and that’s the catch that was in the show.
Wondery Head of TV/Film Aaron Hart was also part of the “IP IQ” panel.