July 8 – With the deregulation of the online betting industry state to state in the United States, Major League Soccer (MLS) has designated IMG’s bookmaker sales – IMG Arena – as its official distribution of data under a deal that could pay off in the United States. league $270 million, according to reports.
IMG Arena will provide official data, content graphics, next-gen fan analytics and marketing tools to MLS betting and media partners. There will be the launch of three new MLS live data streams, to support a range of brand new digital, media and betting products.
Graphics and information will also be used on MLSsoccer.com, the MLS app and all MLS club sites.
Chris Schlosser, Senior Vice President of Major League Soccer’s Emerging Ventures, said: “The expanded collaboration between MLS and IMG ARENA will utilize the latest digital marketing technologies to drive MLS and MLS fan growth. Next Pro before the 2026 World Cup in North America. IMG ARENA is a recognized global leader in an ever-changing sports betting landscape.
As Europe’s major leagues face national regulation of their online betting partnerships, American clubs and leagues have gone the opposite way in terms of opening up bookmakers’ revenue streams, despite having had plenty of catch-up to do.
Freddie Longe, President of IMG ARENA, said, “We are incredibly proud and excited to have entered into this agreement with MLS for a comprehensive partnership that allows both parties to plan and work on a long-term strategy that will take us to the 2026 World Cup and beyond.
“This is a partnership truly fit for the data age of sports and shows the full capabilities of IMG ARENA’s product and service offering. Together, we will empower the future MLS universe.
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