Locus, a logistics company, has appointed Anusha Yomahesh as Director – Brand and Content Marketing, and Anshu Singh as Vice President – Human Resources.
As Locus evolves and expands across North America, Europe and Southeast Asia, Yomahesh will oversee all aspects of its brand growth and operations, including reputation management, brand influence branding, thought leadership, influencer marketing, media relations, event marketing, C Suite promotion, and employer branding. She is a brand marketing and communications specialist with over 12 years of experience building and scaling B2C and B2B brands in industries such as media, luxury retail, information technology and SaaS.
“I am thrilled to join Locus and its talented leadership team at such a pivotal time in its evolution and growth journey. It’s an exciting time at Locus and I’m thrilled to be a part of this deep tech company that thinks first principles and is disrupting last mile logistics technology and creating a meaningful impact on its customers and end consumers. I firmly believe that the superpower of a brand lies in its purpose and authenticity, and I look forward to the opportunity to shape and evolve a global brand that is engaged, thoughtful, enduring and relentless in its quest to enable the last-mile efficiency,” Yomahesh said.
Additionally, in her leadership role as Vice President of Human Resources, Anshu Singh will anchor the global people strategy of Locus’ growing team. With nearly two decades of experience, Singh has worked in IT, Life Sciences, BFSI and Consulting industries with Indian and multinational brands, covering all functional areas of HR.
“I am delighted to be part of a fantastic team at Locus. His talent pool is ambitious, highly talented and motivated. It’s fascinating to see how the team has grown rapidly over the years while keeping its original DNA intact. Locus is ‘team first’ and I’m excited to explore new ways to connect with the team and help them tap into their collective potential to reach new heights,” said Singh. Prior to Locus, she worked at TeamLease Services, ICICI, ING, Novo Nordisk India and Zapr Media Labs.
Last year, Locus raised $50 million in a Series C funding round led by Singapore’s sovereign wealth fund – GIC and Qualcomm Ventures, with participation from existing investors.
March 07, 2022