‘Little Miss’ quizzes go viral on TikTok collect your data

Little Miss and Mr Men memes have taken over the internet in recent weeks. The cartoonish designs of British author and illustrator Roger Hargreaves date back decades but have been revived for the 21st century. Think: Little Miss Doing The Most, Mr. Struggling Freelance Artist, or Little Miss Trauma Dumps on Close Friends Story.

So, of course, viral quizzes on TikTok are popping up.

Personality quizzes titled “What little miss do I think you are?” by user vickova and “what little miss character are you?” by imm6y have made the rounds on TikTok, both hosted by online quiz platform uQuiz. People shared their results, often using the hashtag #littlemissquiz. Users have also been tweet screenshots quizzes.

“We all love our little misses. Answer these random questions and I’ll tell you which ‘little miss’ I think you align the most with,” reads Vickova’s description on the quiz. Common responses seem to include “Little Miss Substance Abuse”, “Little Miss Self Sabotage”, and “Little Miss Mentally Ill”.


BetterMe’s “Childhood Trauma Test” is all over TikTok. Here’s why you shouldn’t take it.

Questionable results aside, these quizzes should be reported for a more pressing reason: uQuiz collects a lot of the data provided. As part of the platform’s privacy policy, the site clarifies that “personally identifiable information” is collected, “[depending] on the function or functions that are performed”.

If you take a quiz on the site, including Little Miss quizzes, any information provided is collected and stored on behalf of the quiz creator.

The vast majority of quizzes on our website are created by users of our quiz maker. By taking a quiz on our website, you acknowledge and agree that all information, including personally identifiable information, is collected and stored on behalf of the quiz creator and is made available to the quiz creator through their account, by real time and in downloadable form. . Quiz responses remain anonymous unless you voluntarily provide personally identifiable information.

Essentially, it all depends on a lot of personal information you choose to provide. All answers given by a user will be forwarded to the quiz creator. This may include the name given at the start of the quiz, the answers, the time taken to answer each question and the final result given.

uQuiz says you can request deletion of your personally identifiable data, which may be worth looking into. To do this, a user will have to contact the site directly via an online form.

“You can always choose not to provide information to us, but doing so may mean that you cannot access some or all of the features offered on our website,” reads uQuiz’s privacy policy. “We try, wherever possible, to limit the amount and types of information collected to what is necessary to perform the services provided by our website.”

The choice is up to every Mr. and Little Miss Quiz Taker. This goes for many viral quizzes online. Just recently, a viral TikTok quiz, BetterMe’s “Childhood Trauma Test” was noted by Mashable for collecting a huge amount of personal data.

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