Home-connected fitness leader to release new collection and content for its community and Caped Crusader fans
CHATTANOOGA, Tenn., February 24, 2022 /PRNewswire/ — Echelon, the connected fitness company revolutionizing the way people move, and Warner Bros. Consumer Products (WBCP) on behalf of DC today announced a limited-edition collection of activewear and exclusive content for Echelon members, inspired by the new Warner Bros. movie. Pictures “The Batman.” Batman-inspired gear will be available for purchase from February 25before the release of the new film on March 4 in North America.
The line of high-quality sportswear is tough and durable like the Caped Crusader itself and offers a full line of merchandise including outerwear, sportswear and accessories. The collection is extremely limited, as each item will only be available in quantities of 50, making each piece even more special. The designs are unique: one jacket features a bright trim around the zipper and hood while the backpack has a unique design that gives the wearer a “hooded bat look”.
In addition to new merchandise, Echelon members will have access to unique content as part of an exclusive offer for the online Echelon community. Echelon members will have the opportunity to experience a thrilling and suspenseful journey through Gotham City with two instructor-led running classes for hardcore fans and new Batman fans. The Rhythm Run class features 30 minutes of fun, music-based movement based on total body heart rate. The Fusion 30 Minute Ride challenges physical and mental agility, offering a mix of exercises testing strength, power and speed. Attendees will be immersed in the Batman universe as instructors provide key information on characters and themes. These exclusive classes will take place the week of March 7 after the premiere of the film.
Echelon’s “The Batman” collection also includes tank tops and t-shirts, hoodies, full-zip hoodie (with light-up function), baseball cap, jacket, neoprene running belt and a reflective backpack with detachable hood. All items will feature “The Batman” and Echelon logo treatments, as well as limited-edition certification and a bonus collectible hangtag certification feature. The collection sits alongside other Warner Bros. partners. Consumer Products, as part of the largest collection of Batman movie products in over a decade.
“Echelon is known not only for producing one of the most comprehensive portfolios of connected fitness equipment, from bikes to rowers, mirrors, treads and more, but also for offering a wide range of content across all genres. to match all workout styles and client needs,” mentioned Lou Lentin, President, Echelon Fitness. “This special collaboration with Warner Bros. Consumer Products allows us to bring ‘The Batman’ collection to life for our community and will allow our fans to connect with characters like Batman and Catwoman like never before. Our pillars of success and our Unprecedented growth have included a wide range of high performance connected equipment, safety, community and engaging content. We believe that fitness can and should be accessible and something our community looks forward to. We are excited to do part of this historic release and provide experiences they can’t get anywhere else.”
Echelon’s exclusive “The Batman” ride will be available on demand on the members app. For more information on Echelon Fitness and the collection, visit https://echelonfit.com/.
Echelon has been revolutionizing home fitness since 2017 with a range of smart exercise equipment and an immersive membership experience. What started as a mission to make healthy living accessible to everyone has grown into a thriving global brand. Echelon allows everyone to feel the sense of exhilaration and accomplishment after achieving their fitness goals. Members connect their smart Echelon bikes, rowers, treadmills or fitness mirrors to the Echelon Fit app to access live, on-demand workout classes filmed at Echelon studios around the world and led by professional instructors . Through the app, members track real-time performance and progress, participate in the interactive leaderboard, and explore over 2,000 no-equipment workouts to stay motivated and inspired. For more information, visit echelonfit.com.
From Warner Bros. Pictures comes Matt Reeves’ “Batman”, featuring Robert Pattinson in the dual role of Gotham City’s vigilante detective and his alter ego, the reclusive billionaire Bruce Wayne. Two years stalking the streets as Batman (Robert Pattinson), striking fear into the hearts of criminals, led Bruce Wayne deep in the shadow of Gotham City. With only a few trusted allies—Alfred (Andy Serkis), Lt. James Gordon (Jeffrey Wright) – among the city’s corrupt network of officials and high-profile figures, the lone vigilante has established himself as the sole embodiment of revenge among his fellow citizens. When a killer targets Gotham’s elite with a series of sadistic schemes, a trail of enigmatic clues sends the world’s greatest detective on an investigation into the underworld, where he encounters figures such as Selina Kyle (Zoë Kravitz), Oz/aka the Penguin (Colin Farrel), Carmine Falcone (John Turturro), and Edward Nashton/alias the Riddler (Paul Dano). As the evidence begins to close in on them and the extent of the perpetrator’s plans become clear, Batman must forge new relationships, unmask the culprit, and bring justice to the abuse of power and corruption that is rampant. long time in Gotham City. Reeves (“Planet of the Apes” franchise) Directed from a screenplay by Reeves & Peter Craig, based on DC characters. Batman was created by Bob Kane with bill finger. Dylan Clark (the “Planet of the Apes” films) and Reeves produced the film, with Michael E. Uslan, Walter Hamada, Chantal Nong Vo and simon emmanuel serving as executive producers. Warner Bros. Pictures presents a 6and & Idaho/Dylan Clark Productions Production, a film by Matt Reeves, “The Batman”.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, part of WarnerMedia Global Brands and Experiences, extends the studio’s powerful portfolio of entertainment brands and franchises into the lives of fans around the world. WBCP partners with top licensees worldwide on an award-winning range of toys, fashion, home decor and publishing inspired by franchises and properties such as DC, Wizarding World, Looney Tunes, Hanna-Barbera, HBO, Cartoon Network and Adult Swimming. The global success of the division’s themed entertainment businesses includes groundbreaking experiences such as The Wizarding World of Harry Potter and Warner Bros. World Abu Dhabi. With innovative global licensing and merchandising programs, retail initiatives, promotional partnerships and themed experiences, WBCP is one of the world’s leading retail licensing and merchandising organizations.
DC, a WarnerMedia company, creates iconic characters, enduring stories and immersive experiences that inspire and entertain audiences of all generations around the world and is one of the world’s largest comic book and graphic novel publishers. . As a creative division, DC is responsible for strategically integrating its stories and characters into film, television, consumer products, home entertainment, interactive games, the DC UNIVERSE INFINITE digital subscription service and the community engagement portal. For more information, visit dccomics.com and dcuniverseinfinite.com.
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SOURCE Echelon Fit