Instagram reveals 4 ‘signals’ it uses to display content

  • Instagram says it looks at how often you interact with users to determine what content to show.
  • The company revealed other factors in a blog post designed to explain to users how Instagram works.
  • Instagram and other social media platforms use algorithms to let you scroll through their sites.
  • See more stories on the Insider business page.

Instagram revealed Tuesday how he decides what content, such as articles and stories, to show you.

The company posted a blog post detailing the four most important “signals” out of thousands of you that it takes into account when determining what you see in the feed and in the stories.

Instagram says it:

  • Examines your history of interacting with someone, for example commenting on their content, to see if you find their post interesting
  • Uses information about a post’s popularity, such as how many likes it has and where it was taken to help determine if it is pushing it to you
  • Uses information about who posted it and how interesting it might seem to you
  • Uses information about the type of content you are viewing to decide if a post might interest you

Instagram also says it uses five interactions to dictate what you see. In Instagram feed, these interactions are the likelihood that you will spend a few seconds looking at a post, commenting on it, liking or saving it, and tapping on its author’s profile picture. .

The platform then makes “educated guesses” using that data to decide what to show you first.

Instagram wrote its Tuesday blog post to “shed light on how Instagram’s technology works and its impact on the experiences people have through the app,” and the company said other posts would follow. This first post was designed to answer questions such as “How does Instagram decide what shows to me first?”

Instagram also clarified that it not only uses a single algorithm to study your online behavior, it uses “a variety of algorithms, classifiers and processes, each with its own purpose.” The company says it categorizes content differently in stories, feeds, and exploration, such as tailoring content from your closest friends to you in stories.

Instagram and other social media platforms have come under scrutiny for what critics have called their addictive algorithms designed to make you scroll – and pour ad dollars in.

Studies have shown links between social media and depression, as well as feelings of isolation and hopelessness. Experts recommend limiting the use of online platforms and paying attention to the people you interact with on the apps.

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