Iconic Basketball Brand SLAM Signs First Agreement With NFT Content Platform Autograph

Products for sale on DraftKings Marketplace

LOS ANGELES & NEW YORK, September 16, 2021– (COMMERCIAL THREAD) – Autograph, the company partnering with the world’s biggest icons to usher in a new era of digital collectibles, and co-founded by Tom Brady, has announced an agreement with iconic basketball brand SLAM to create and distribute collectible digital content on DraftKings Marketplace (Nasdaq: DKNG). As a launch partner of their basketball vertical, Autograph users will have access to over 300 SLAM cover archives dating back to 1994, featuring some of the greatest basketball players of the past three decades. .

SLAM will be a launch partner for Autograph’s vertical basketball with iconic magazine covers featuring players ranging from Allen Iverson and Vince Carter to Devin Booker and Sabrina Ionescu. The magazines themselves have been collectibles for over 27 years, and the cover remains the holy grail for all basketball players. As the most authentic brand in basketball storytelling, SLAM has grown into a global lifestyle brand and media property with over 20 social channels, a thriving merchandise division, and multiple franchise events each year. with over 16 million subscribers engaged across the world.

“SLAM is uniquely positioned to bring to the Autograph community some of the most unique and historic NFT basketball content,” said Dillon Rosenblatt, CEO and co-founder of Autograph. “We are proud to announce this partnership and look forward to the multitude of drops and exclusive releases to come.”

Autograph NFTs previously posted on DraftKings Marketplace included star athletes such as Tiger Woods, Wayne Gretzky, Derek Jeter, Naomi Osaka, Simone Biles, and Tony Hawk. Autograph recently announced a OK with Lionsgate in which the companies will collaborate to create collectable digital content based on the flagship film franchises later this year.

“We have built a portfolio of companies with a particular focus on the intersection of sports media and blockchain technology, and this deal fits perfectly into that intersection,” said Matt Aronson, president of parent company of SLAM, JDS Sports. “Autograph introduces a premier NFT experience for the general public. We are excited to be working with the team to bring SLAM’s collectible cover archives to the digital world.”

SLAM previously teamed up with New Orleans Pelicans All-Star Zion Williamson for a first-of-its-kind NFT outing in April, which included two SLAM covers starring Williamson. The SLAM x ZION collection also included four limited edition versions of both covers – Basic, Gold, Gold Autographed and 1-of-1 Platinum Autographed. The first cover, SLAM 222, was shot at Duke University in April 2018, just before Williamson declared himself for the NBA Draft, while the second, SLAM 228, was shot in New Orleans in June 2020 before the season restart in Orlando.

About the autograph

Autograph is an NFT platform that brings together the most iconic brands and legendary names in sports, entertainment and culture to create unique digital collections and experiences for users around the world. The starting advisory board includes Derek Jeter, Naomi Osaka, Simone Biles, Tony Hawk, Tiger Woods and more. Co-founded by Tom Brady and based in Los Angeles, Autograph ushers in a new era of collecting through a streamlined and inclusive process, authentic and creative products and exclusive partnerships.

About SLAM

For 27+ years, SLAM has been the most authentic brand in basketball storytelling. What started as a magazine in 1994 has now grown into a lifestyle brand and multimedia property with over 20 social channels, a thriving merchandise division, multiple franchise events each year, and over 16 million dollars. engaged subscribers around the world. SLAM is owned by JDS Sports, a sports and entertainment holding company that was also one of Autograph’s early backers.

About DraftKings

DraftKings Inc. is a digital sports entertainment and games company created to fuel the competitive spirit of sports fans with products that span everyday fantasy, regulated games and digital media. Based in Boston and launched in 2012 by Jason Robins, Matt Kalish and Paul Liberman, DraftKings is the only vertically integrated sports betting operator in the United States. DraftKings is a multi-channel provider of sports betting and gaming technologies, powering sports and gaming entertainment for operators in 17 countries. DraftKings sports betting is live with mobile and / or retail betting operations in the United States in accordance with regulations in Arizona, Colorado, Illinois, Indiana, Iowa, Michigan, Mississippi, New Hampshire, New Jersey, New York, Oregon, Pennsylvania, Tennessee , Virginia, West Virginia and Wyoming. Daily Fantasy Sports from DraftKings product is available in 7 countries internationally with 15 distinct sport categories. DraftKings is the Official Daily Fantasy Partner of the NFL, MLB, NASCAR, PGA TOUR and UFC as well as an Authorized Gaming Operator of the NBA and MLB, an Official Sports Betting Partner of the NFL, an Official Betting Operator of PGA TOUR and the official betting operator of the UFC. Launched in August 2021, DraftKings Marketplace is a digital collectibles ecosystem designed for consumer accessibility that features curated NFT drops and supports aftermarket transactions. DraftKings also owns Vegas Sports Information Network, Inc. (VSiN), a multiplatform content and broadcast company.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20210916005726/en/

Contacts

Media contact for SLAM:
Erik Bright
Jason kasperski
RP Prodigy
310-857-2020
[email protected]
[email protected]

Media contact for autograph
Caitlin sawyer
Jonesworks
[email protected]

Media contact for DraftKings Marketplace
[email protected]

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