Hyundai and Disney launch unprecedented content campaign

“This unique creative integration with Disney that spans different networks, programs and talents is an unprecedented approach to reaching billions of people in an engaging way,” said Angela Zepeda, Director of Marketing, Hyundai Motor America. “Disney is the perfect partner for this massive execution with its world-renowned brands and entertainment platforms that allow us to build on our Tucson marketing campaign. “

“Hyundai is a trusted contributor to Disney, and we couldn’t be happier with the ‘Question Everything’ campaign. some of our iconic IPs, “said André Messina, Senior Vice President, Disney Advertising Sales.

There will be 12 TV spots of varying lengths and a total of 50 content with talent asking challenging questions. The campaign will be launched the week of June 7 starting with the premiere of The Bachelorette tonight at 8 p.m. ET/ PT on ABC. Personalized content will be shown on linear TV, streaming, digital and social media to promote the all new Tucson. Additional content will be posted in the coming weeks.

Hyundai’s advertising agency, INNOCEAN United States, and media agency Canvas Worldwide, have partnered with Disney CreativeWorks to develop the engaging campaign featuring ABC Studios IP.

This campaign follows the recent collaboration between Disney Advertising Sales and Hyundai to launch the very first co-branded augmented reality (AR). series with National Geographic.

Hyundai Motor America
At Hyundai Motor America, we believe everyone deserves better. From the way we design and build our cars, to the way we treat the people who drive them, making things better is at the heart of everything we do. Hyundai’s technology-rich product line including alternative-powered cars, SUVs, and electric and fuel cell vehicles are backed by Hyundai Assurance, our promise to create a better customer experience. Hyundai vehicles are sold and serviced by more than 820 dealerships nationwide and nearly half of those sold in the United States are built at Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea.

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