Gonzaga student-athletes to receive NIL content expertise from GU School of Business

AJ mast

Gonzaga forward Drew Timme (2) reacts to cheering crowds after beating Oklahoma in a college basketball game in the second round of the NCAA Tournament at Hinkle Fieldhouse in Indianapolis on Monday, 22 March 2021. (AP Photo / AJ Mast)

SPOKANE, Washington – Gonzaga Athletics has partnered with the GU School of Business Administration to provide student-athletes with the education and tools needed to create and elevate their personal brands.

Through Next Level, the School of Business (SBA) will begin on-campus education, including personal brand management, financial and tax planning, entrepreneurship and negotiations by professors who are experts in material in this variety of business subjects.

“The knowledge they will gain from the SBA will help them grow personally and professionally and serve them well beyond their academic experience. We are delighted to launch this partnership with the SBA, ”said new GU athletics director Chris Standiford.

The partnership links one of the country’s leading college athletics programs to their own nationally-ranked business school.

Student-athletes are starting to navigate the NIL era, referring to the Name Image and Likeness program where varsity athletes can now enjoy their own branding. Gonzaga’s SBA will provide educational opportunities to acquire business knowledge and skills geared towards success beyond their athletic career.

“Providing excellent business education grounded in the mission and values ​​of our university is what we do,” said School of Business Dean Dr. Ken Anderson. “We are delighted to be part of the Next Level initiative. “

The School of Business Administration is fully accredited by the Association to Advance Collegiate Schools of Business (AACSB) and is one of less than 190 schools in the world to hold business and accounting accreditation under this certification. This accreditation is a “seal of excellence and reflects the intellectual rigor of the school and the success of alumni,” according to the university.

“As the Gonzaga Faculty Sports Representative, one of my main goals is for our student-athletes to have a well-integrated college experience in which their academic and athletic activities are mutually reinforcing,” said Dr Peggy Sue. Loroz. “This collaboration provides another opportunity for this alignment to occur at the individual level and strengthens the institutional link between the athletics department and the academic division.”

Next Level seeks to focus on personal brand management, financial literacy, business and entrepreneurship, social media, and NIL legislation.

The NCAA Division I board voted in June to support the policy.

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