Disney beats Ron DeSantis in popularity poll

Disney is slightly more popular than Ron DeSantisthe governor of Florida who has declared political war on the entertainment and theme park giant.

A survey commissioned by BNC News and made by Hart Research Associates/Public Opinion Strategies asked 1,000 adults a variety of questions, including tracking the popularity of Disney and Governor DeSantis, who has spent the past few months punishing one of the state’s flagship corporations for standing up to the state. Parental rights in education straight.

The poll showed Disney surpassing DeSantis in overall popularity, with 33% for Disney and 28% for DeSantis.

Both the entertainment giant and the political titan were above water in terms of net preference: Disney +3, DeSantis +2.

Twenty percent of all respondents said they saw DeSantis in a very positive way. The same number saw him in a very negative way. Disney saw the same bias, but with 15% at each extreme.

DeSantis continues to grow in national stature. 31% of those polled had no opinion of him, while only 7% were agnostic about Disney.

Earlier this year, Florida lawmakers introduced two bills, SB 4C and SB 6Cwhich targeted Disney after the company said it would work for repeal HB 1557.

The old bill was intended to punish the company by strip Disney of self-government status in the Reedy Creek Improvement District. another bill deleted an exclusion created for Disney exempting it from a law passed in 2021 targeting so-called Big Tech.

DeSantis thundered over Disney’s entry into this culture war battleground, suggesting that the company that has spurred much of Central Florida’s growth since the mid-20th century lacks the capacity to comment.

“You are a company based in Burbank, California, and you are going to mobilize your economic power to attack the parents of my state? DeSantis said during a bill signing event in Hialeah. “We see this as a provocation and we will fight against it.”

The standoff between Disney and DeSantis comes as the company grapples with a post-pandemic recovery, as well as the growth of its Disney+ streaming service.

In an earnings call last week, the entertainment giant said it earned $470 million, or 26 cents per share, in the three months ended April 2. That’s down from $901 million, or 49 cents per share, in the same period a year earlier. Adjusted for one-time items, Disney earned $1.08 per share in the last quarter.

Revenue rose 23% to $19.25 billion from $15.61 billion.

Analysts on average had expected earnings of $1.19 per share on revenue of $20.05 billion, according to a FactSet survey.

The company also noted that it added 7.9 million Disney+ subscribers in the quarter – and while the service is popular with families, it also attracts signups from people who don’t sign up for content. for children but for general entertainment titles.

Shares of Disney rose $3.68, or 3.5%, to $108.89 after hours.

The NBC News poll has a margin of error of +/- 3.19%,


Gray Rohrer of Florida Politics and the Associated Press contributed reporting.

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