Digital support and content manager

ABOUT US

PROJECT ROCKIT is an Australian youth-led movement against (cyber) bullying, hate and prejudice. Our workshops have empowered over half a million young Australians to stand up instead of just sitting around. PROJECT ROCKIT is also the official security partner of Google, Facebook, Instagram and Twitter, raising the voices of young people to those directly in a position to create a more user-friendly online world.

ABOUT YOU:

As Head of Digital Support and Content, you will primarily be our in-house designer, responsible for the development of inspiring creative assets that align with PROJECT ROCKIT’s mission, tone and voice. Your strong technical design skills (hello Adobe!) And compelling communications allow you to thrive in environments that require imagination, storytelling, and bringing a creative campaign to life.

You will work closely with our external digital marketing provider to provide ongoing design support, while internally you will support a passionate team through a range of digital goals including the creation and deployment of digital media. , website management, SEO optimization, marketing campaigns and boosting our online community engagement.

When it comes to managing PROJECT ROCKIT’s social media presence, you are a digital native with hands-on experience working on a range of social media platforms (including Facebook, Instagram, TikTok, and Twitter). Your ability to effectively engage a wide range of stakeholders and your understanding of online trends and the key issues that matter most to young people will be paramount to achieving our broader communication goals.

Your passion for building inclusive online communities, coupled with your knowledge of key PROJECT ROCKIT issues, will enable you to build brand awareness in schools and position the organization as the primary voice on the issues we address. . As an organized and lateral thinker, your ability to generate creative solutions and coordinate high quality creative assets enables you to thrive in this role by coordinating the digital presence of PROJECT ROCKIT.

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KEY SELECTION CRITERIA

  1. Proficiency in Adobe Creative Suite (mainly Photoshop, InDesign, Illustrator) for creating brand images, digital marketing flyers and creating print media.
  2. Passionate about supporting positive community outcomes as evidenced by previous experience supporting social impact initiatives, youth-led projects or community organizations
  3. Love the internet and live and breathe youth culture (hello memes) – the kind of person who can identify new trends, content opportunities and is happy to optimize content for our key audiences (youth and educators)
  4. Excellent writing and communication skills with the ability to independently create and research digital content (social media posts, blogs, impact campaigns) for a range of audiences who embody the voice of PROJECT ROCKIT
  5. Desire to learn and follow trends in social media, digital marketing and communications
  6. Demonstrated ability to bring brand guidelines to life through the creation of a unified, exciting and unique brand identity
  7. A creative, innovative and collaborative person who can work on several projects at the same time and meet deadlines
  8. Experience in website maintenance

Desirable

  • Photography, animation and video editing skills
  • Experience or in-depth understanding of using Facebook Ads, Google Analytics and AdWords and SEO in a business environment

ESSENTIAL RESPONSIBILITIES

Internal design and creative content

  • Assist the external digital marketing provider in creating marketing materials for the school
  • Design of digital assets of school workshops – slides, handouts and individual pieces of bespoke content (e.g. realistic but fictitious Photoshop mockups of cyberbullying scenarios)
  • Produce high quality, creative social media and branded materials in a way that translates the positive impact of our work to a wide range of audiences (e.g. teens, teachers, partners)
  • Provide key communication, digital and design resources for various stakeholders and partnerships
  • Find and create storytelling resources that translate the positive impact of PROJECT ROCKIT into powerful tools for engagement, awareness and advocacy, and assess the effectiveness of these tools

Social media and website management

  • Develop, manage and moderate PROJECT ROCKIT social media platforms and link with other like-minded organizations online to promote content
  • Work collaboratively with the PROJECT ROCKIT team, partners and the community to deliver local and youth-focused digital content in line with organizational goals and objectives.
  • Create and implement a digital content plan (paid and organic) designed to highlight our core businesses, inform and inspire our community, and grow social media tracking
  • Implement and regularly review SEO analyzes as a key source of creating campaigns that meet the needs of our clients
  • Manage the maintenance, hosting and administration of the PROJECT ROCKIT website
  • Manage the BigMarker webinar platform for online workshops
  • Manage our internal staff portal to ensure content is up to date
  • Measure key activity and KPIs and provide monthly reports to the management team
  • Manage proactive and reactive media requests, liaise with journalists and identify media opportunities for key moments

Please go through the official application process by going to https://www.projectrockit.com.au/get-involved/employment/ and carefully reading the full job description.

About Linda Jackson

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