Content creators shift into high gear to help Ida recover

Creators of content on apps like TikTok and Facebook are now using their platform to help the state recover from Hurricane Ida.

In some areas that still lack power, people are turning to social media for comfort and information. Two comedians went from jokes to recovery efforts.

DJ Rhett and Hey Erock are content creators in the bayou and river parishes.

Hey Erock, real name Eric DeSoto, evacuated his home and then started doing updates.

“One day I made a video and by the time I walked in after the video I had a PayPal and a Venmo on my phone,” DeSoto said. ” I said to myself : ” . Why do people send me money? “

Then it clicked.

“Wait a minute,” he realized. “If these people can send me money, why don’t I use my platform to contact the hundreds of thousands of people who follow me? And see if anyone is ready to help.

And they helped him.

Since the storm made landfall, he has raised around $ 30,000. He uses all of the money to buy generators and other supplies needed by the parishes on the river.

Similar story with DJ Rhett. His real name is Rhett LeCompte.

When the storm made landfall and the bayou parishes lost power, he took to social media to share information.

“I thought I had a great platform, let me use it,” he said. “Always make the jokes, but use it as a clearinghouse so people can find out where they can get resources for the hurricane. And just a way to keep people together.

With over 700,000 followers on Facebook, he says the storm puts everyone on the same level.

“I’m like all of you, even though I laugh at situations my house is collapsing around me too,” he said. “I try to help my neighbor like everyone else. “

Hey Erock’s audience, which he calls Coullion Crew, is over 300,000 people.

“Everything I do has been in South Louisiana, Cajun TikTok, why do we say what we say, how do we pronounce last names, so every time someone sees me they think about the Louisiana, and that’s what I love about it, ”DeSoto said.

Both content creators tell KATC that they are happy that they can use their followers to spread positivity and resources when needed.

“The comedy, the videos, the Cajun flavor, the parodies, the songs, the fun and awareness, and the love of the bayou all come together, make a big gumbo, and everyone can grab a bowl and in. learn something, “LeCompte said.” And that’s what I want. ”

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