Contents – Buzzez Fri, 11 Jun 2021 18:20:04 +0000 en-US hourly 1 Contents – Buzzez 32 32 Telestream Partners with Encompass Digital Media to Provide Content Management and Media Processing in Altitude Media Cloud Fri, 11 Jun 2021 15:40:00 +0000

Telestream announced a strategic partnership with Encompass Digital Media, to provide content management and media processing for Encompass’s Altitude Media Cloud.

The Altitude Media Cloud has been specially designed for the demanding demands of the media and entertainment industry with the aim of further aligning the cost of cloud storage with traditional on-premises costs. The partnership will see Telestream provide storage content management services for archived media as well as media processing services to Encompass and its customers on the Altitude Media Cloud platform.

“We have had a strong relationship with Encompass for many years and this partnership represents a natural extension of the development roadmaps of both companies, which will greatly benefit our combined customer bases,” said Dan Castles, CEO, Telestream. “It’s truly an end-to-end solution that we’re uniquely positioned to deliver. “

Telestream content management and storage customers using Masstech and DIVA will be able to easily migrate their content from large on-premises LTO tape libraries or other cloud providers to the Altitude cloud as needed. For many businesses, managing content both in the field and in the cloud will be a reality for a while. Making this process transparent for organizations is a key objective of the partnership.

Once the data is in the cloud, it must also be processed there. To do this, Telestream Cloud Services will now be available on Altitude Media Cloud to provide transcoding, standards conversion, color space transformation, quality control, OTT monitoring, closed captioning and closed captioning services. native in the largest number of formats.

“These are proven solutions and services that we have had for some time. What’s new is putting all of this together in a way specific to media companies, ”says Castles. “We refer to ‘data gravity’ as the need to treat media wherever it is. The Telestream Cloud service ensures that high-quality multimedia processing can occur, at scale, without moving content.

Many media companies are in various stages of the migration from on-premises to the cloud. This partnership provides end-to-end support to customers looking to intelligently move their media assets. Once the media arrives in the cloud, it is essential that all services work together seamlessly for maximum efficiency and savings.

“Altitude is truly a cloud-centric media-centric platform specifically designed for cloud-centric media services,” says Bill Tilson, CEO, Encompass Digital Media. “By adding Telestream’s content management and media processing services to Altitude, customers can range from archival footage to content creation, media manipulation and enhancement to delivery and broadcast. from start to finish.

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[SPONSORED CONTENT] Breeze Tec Reviews: What You Should Know Before You Try This Portable Air Conditioner | Sponsored Fri, 11 Jun 2021 06:00:00 +0000

Breeze Tec is a portable air conditioning system that provides cool, cool air all year round. This cooling system uses advanced technology that uses the evaporative mechanism to lower the ambient temperature. According to the official Breeze Tec website, it features innovative 4-in-1 technology that purifies the air and increases humidity. It also works as a fan to provide cooling airflow in hot weather. The convenient size and construction of this air cooler allows you to use it anywhere, anytime.

(Low Price Alert) – Click Here To Get Breeze Tec At Lowest Price Online

Air conditioning is a necessity in the ever increasing heat of summer. Meanwhile, alternating current is a luxury for most people because it causes a significant increase in electricity bills. Typical air coolers usually come at a steep price. However, there is a budget option available that doesn’t burn a hole in your pocket and gives the same feeling of luxury.

Breeze Tec is an economical yet functional solution to the scorching summer heat. The high quality machines in this cooler don’t consume as much electricity and last for years with proper handling. Moreover, you can use this device immediately as it does not require any installation.

If you can’t wait to make your days and nights easier in this scorching season, read this in-depth Breeze Tec review.

Breeze Tec Review – An Efficient But Inexpensive Air Cooler

The price of air conditioners increases every year, as does the temperature. Many people cannot afford expensive air cooling systems which also require regular maintenance and installation costs. On top of that, exorbitant electricity bills make the situation worse. Meanwhile, it is not easy to go through the hot summer months without a cooling system. Bedbugs that carry diseases also thrive in the summer and cause illnesses such as Lyme disease, West Nile virus, dengue, among many others.

An affordable choice available is the Breeze Tec portable air conditioner. The simple and innovative technology of Breeze Tec makes this device easy to use. You might not even need to read the instruction manual as it has an efficient design and an easy to use system. In addition, this cooling unit comes with a high quality charging cable to keep it running.

What makes it better than other brands? Click here to read the product specifications on the official website

max breeze

How does Breeze Tec AC work?

Breeze Tec is unlike any ordinary air conditioner on the market. This simple technology also helps reduce electricity bills. Simply put, Maxx Breeze AC relies on the evaporation mechanism. This device uses water to cool the surrounding air and humidify it at the same time.

The system uses water vapors to humidify the air, which helps to lower the temperature. It uses a simple mechanism that allows the passage of air through the water which leads to evaporation. Moreover, it helps to purify the air to make it fresh and pleasant. Air enters from one side and exits from the other end after becoming cold and humid. This simple procedure does not consume a lot of electricity, helping to keep your bills within your budget.

Features of the Breeze Tec air conditioner

This device has several features that make your environment pleasant and bearable. The fresh air instantly uplifts your mood despite the bad weather outside. Some of the main functions of this air cooling device are:

Breeze Tec is an affordable alternative to expensive traditional air conditioners. This device saves you from worrying about high electricity bills as it only consumes 1.25 to 3.25 watts per day. Besides, this portable device can be used indoors or outdoors.

Ordinary air conditioners remove moisture from the air and make it dry and unpleasant. Breeze Tec humidifies the air to make it more natural and humid. The evaporation mechanism of this portable AC unit cools the air and the cold water vapors are wonderful.

Breeze Tec has a dual function as it also works as an air conditioner and fan. If you don’t need the air cooling function at the moment, you can turn on the fan and enjoy the breeze. So you can use it as a portable fan in moderate weather.

Breeze Tec ac also works as an air purifier and removes dust and allergens of the surrounding air. It keeps the air clean and fresh to uplift your experience. In addition, the filter also removes pollen and toxic substances to make breathing more comfortable.

Must Read: Customer Experiences About AC Plus Breeze Tec Portable Humidifier From Official Website

Main features of the Breeze Tec air purifier

The official website of Breeze Tec lists some important features of this device which help the customers who wish to purchase this ac.

  • Breeze Tec comes with a built-in water tank with a water holding capacity of 380ml.
  • The motor has three different speed options, low, medium and high. At low speed the motor runs at 2200 rpm, at medium speed 3100 rpm, and at high speed it spins at 3600 rpm.
  • The body of Breeze Maxx is made of silica gel.
  • The weight of Breeze Tec is less than one kg, 776g.
  • This air conditioner model is WT-F10.

You can research these features separately to understand their meaning. Or, you can discuss it with a tech specialist and evaluate Breeze Tec AC before purchasing it.

Breeze Tec Portable AC User Guide

Even though it is very quick and easy to get this air cooling system up and running, these instructions will walk you through the start-up process.

  • Remove the Breeze Tec portable air conditioner from its packaging. The device comes assembled and ready to use, so you don’t have to set it up.
  • You will find a charging cable inside the box to charge the device before using it. Plug in the cable and charge the device with the USB Type-C cable supplied with the device.
  • Remove the charging cable and the built-in water tank before using the cooler and fill it with cold water. Then screw it back carefully right side up.
  • Start the device by pressing the main button and then choose from the desired settings. You can set the fan speed to low, medium or high, depending on your preference.
  • If you don’t want to use its humidifier function, you can skip adding water. However, it is suggested to use it with water for the best effect.

advice– If you want to use Breeze Tec next year, remove the water from the tank and dry the water curtain. Keeping it moist for too long causes fungal spores and mold to grow and make it impossible to use next year. But when you clean it properly and store it after drying, the risk of contamination is zero.

(Low stock – Reserve your Breeze Tec portable air conditioner order before it runs out of stock

Is Breeze Max a legit air conditioner or a scam?

Generally, people perceive Breeze Tec as an affordable option compared to other air cooling devices available in the market. Let’s see if you save money on your electric bills with this economical air cooler.

Most air conditioners use complex technology that skyrockets their price. Meanwhile, Breeze Tec is an affordable option as this device costs less than $ 100. You can also get other discount offers from the official website.

  • Maintenance and reduced costs

Breeze Tec is a ready-to-use device, and you don’t have to pay for its installation. This lightweight device is portable and you can carry it anywhere. In addition, you do not need to have this device serviced frequently. The water curtain occasionally gets dirty with regular use, but you can easily clean it with a brush. In case the water curtain gets moldy, you can replace it inexpensively.

Breeze Tec uses almost the same power as a fan. This cost is negligible compared to a conventional air conditioner. So it’s a safe investment because you don’t have to pay big bills during the long summer months.

Breeze Tec is a portable device that you can take anywhere you want. Whether you are moving to a new location or leaving town for a vacation, its small size and lightweight features make it very convenient for travel. Make sure to remove its water first if you plan to travel with it to avoid spills in the car.

Where to buy Breeze Maxx? Reduced price and guaranteed

The Breeze Tec air cooling unit is only available from the official website:

Here is the link to buy Breeze Tec AC from the official website

The price of this device is already low, but you can get additional discounts on wholesale purchases. You can find information on Breeze Tec pricing below:

  • One unit of Breeze Tec for $ 89
  • Two units of Breeze Tec for $ 170.98
  • Three units of Breeze Tec for $ 242.97
  • Four units of Breeze Tec for $ 305.97
  • Five units of Breeze Tec for $ 359.96

You can buy a single unit and test it for a while before you place a bulk order. Plus, for an additional fee, you get a three-year warranty.

Breeze Tec is not available on any other website or retailer. You can place your order directly on the site to ensure you receive the original device.

Disadvantages of Breeze Tec

A portable air conditioner is an economical solution to the scorching heat of summer. However, there are some drawbacks to this device as follows:

Breeze Tec has a limited range and the air does not reach as far as a typical air conditioner. It is only suitable for use in a small room and only one person can use it at a time. If there are more people in your house, consider purchasing packs that will save you more money.

It is not available at local stores, and finding another device at a local store does not guarantee the same benefits provided by the Breeze Tec device.

Final thoughts – should you buy it or not?

The scorching heat of summer can make you restless and sick. Everyone needs a cooling unit to stay cool and hydrated this season. But expensive air conditioners can break the bank and break your budget with high utility bills. In this case, the Breeze Tec unit appears as a safe investment for a pleasant and comfortable summer.

Breeze Tec is an affordable portable device that lowers the room temperature and purifies the air. It is an economical purchase compared to other air conditioners. In addition, it has no installation cost and negligible maintenance costs. Breeze Tec is also low on power, drastically reducing utility bills, so you don’t have to worry about burning a hole in your pocket this season. To place your orders, visit the official website:

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MuchMusic Returns As The First Digital Content-Driven Network On July 7 Thu, 10 Jun 2021 13:15:00 +0000

– Bell Media partners with TikTok for the relaunch of the MuchMusic brand and the revival of the classic VIDEO TRIAL, INTIMATE AND INTERACTIVE, and MUCHMUSIC SPOTLIGHT series –
– Re-energized iconic youth brand offers all-new, creator-focused content and unique customer onboarding opportunities, available exclusively on leading digital, content and social media platforms –
– Content featuring some of today’s most followed and groundbreaking digital creators, personalities from Much Studios and VJs soon to be introduced –

TORONTO, June 10, 2021 / CNW / – Bell Media confirmed today that one of the from Canada Pop culture’s most influential brands, MuchMusic, return July 7 with a new generation of personalities and designers at the helm. Team up with TIC Tac for the official relaunch, the reimagined MuchMusic builds on the brand’s heritage to offer the most relevant youth content, available 24/7 exclusively on TIC Tac and several social media platforms.

MuchMusic relaunches July 7 (CNW Group / Bell Media)

As a platform for discovering groundbreaking music content and rediscovering old favorites, TikTok is a natural partner for the all new MuchMusic. From artist-hosted events to live performances, the partnership offers a wealth of branding opportunities under the MuchMusic banner. With full lineup details yet to be announced, TikTok becomes the exclusive home of the iconic MuchMusic VIDEO ON TRIAL, INTIME AND INTERACTIVE, and MUCHMUSIC SPOTLIGHT series, fresh content weekly, live music, and more. Click on here for a first glimpse and here to download the brand new MuchMusic logo.

To view the full press release, click here.

SOURCE Bell Media



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“Experimental content is the king of new-age media today” – 30 quotes of the week on digital transformation Thu, 10 Jun 2021 01:34:31 +0000

Launched in 2014, HistoryCocks is a weekly column of YourStory, with notable quotes in our articles from last week. This special series of quotes focuses on the growing impact of digital media in India and around the world (see the previous post here). Share these 30 gems and ideas with your colleagues and networks, and come back to the original articles for more information.

The economic survival of organizations, and even nations, will depend on who can best harness the power of future technologies. It’s a brave new world. – Alex Siow, ‘Leader with IT’

Thanks to technology, we can now ensure that no matter where people live, the essentials that save lives can and should reach them. – Kabeer Biswas, Dunzo Digital

If we continue to support each other and aspire for more creative women to be a part of this ecosystem, the industry will have a brighter future with more professional women in the VFX space. – Shruti Verma, Epic Games

There is a missing link in the treatment of mental health, between what we call meditation and medicalization, that is, between wellness practices and clinical solutions. – Jo Aggarwal, Wysa

We need to steer the design towards a healthy internet that prioritizes community and collaboration over the toxic cultures that permeate online. – Payal Arora, “The next billion users”

[D]ATA capture is now built into the design of everyday objects – often without a valid reason, leading to trust gaps between designers and users. – Simon Roberts, Stripe Partners

The first way to disconnect children from technology is to connect them to nature. It improves their observation, improves their curiosity, makes them think more and also makes them really happy. – Ekta Ohri, LitJoys

Recruiting talent is a big challenge in cities and towns of level II-IV. – Atul Pratap Singh, Jobsgaar

In India, doctors are not very tech-savvy. For them, telemedicine just means a consultation over a video call or WhatsApp. – Abhisek Sengupta, CareNow Healthcare

Over the next 10 to 15 years, India will be defined by deep technological innovation. – Manish Singhal, Pi Ventures

MSMEs have not had the privilege of having facilitators and supports who could help them in a way that allows them to focus only on their core business, rather than worrying about back office functions. – Anand Jajodia, AlignBooks

It is viable to extend formal credit to smallholder farmers and overcome the structural challenges that have often kept inherently creditworthy farmers out of the formal finance ecosystem. – Shubhang Shankar, Syngenta Group Companies

The agricultural supply chain in India is highly fragmented, with last mile delivery almost lacking. – Mayank Chaurasia, Egreens

Some of the electronic waste is extremely complex in constitution and therefore can be difficult to recycle, and there is a lack of availability of environmentally friendly recycling technologies. – Dipak Kumar Singh, Government of Bihar

In India, we do not have reliable public transport. Therefore, as soon as we can afford it, we choose private transportation. – Vinayak Bhavnani, Chalo

The likelihood of people following the traffic rules in India is quite low. – Gagandeep Reehal, Minus Zero

We shouldn’t miss the bus with crypto and blockchain. The industry is growing rapidly and it should be adopted with checks and balances in place. – Rameesh Kailasam,

Scaling up digital brands in India is a big opportunity. – Ananth Narayanan, Marques Mensa

Extracurricular activities for children represent a market opportunity of $ 10 billion or more in India alone. The demand for e-learning has exploded over the past twelve months as parents seek the holistic development of their children. – Rajat Agarwal, Matrix Partners India

Beyond the curriculum, learning is a very large space and is the need at a time when academic excellence may no longer be enough for a child’s success. – Neeraj Aggarwal, Xto10x

Many students are studying English at school across the country, but they still don’t have a good vocabulary. – Bishnu Acharya, vocabulary guru

By 2025, edtech will have a high double-digit market share. It will not completely replace schools, but in certain categories e-learning could become the dominant player. – Vivek Sinha, Academy

With over 1.2 billion adolescents worldwide, the opportunity to educate young girls and boys beyond academics is enormous! – Aishwarya Malhi, Rebalance

Teachers and students have had to adapt to online learning overnight and are now quickly discovering its potential. – Mrinal Mohit, BYJU’S

Digital commerce has gained ground following the lockdown / restrictions and is expected to remain vibrant. – Reliance Retail

Technologies developed on an open stack are uniquely equipped to help users adopt cloud services at value-based prices and high performance. – AS Rajgopal, NxtGen

There is an increased demand for continuous testing to ensure quality releases in the production environment. – Asad Khan, LambdaTest

Gen Z is a tough nut to crack for marketers around the world. – Ashwarya Garg, HYPD store

Experimental content is the king of new-age media today, and the algorithm loves you the most when content speaks to audiences and breaks stereotypes. – Carry Minati

YourStory also published the paperback “Proverbs and quotes for entrepreneurs: a world of inspiration for startups” as a creative and motivating guide for innovators (downloadable as apps here: Apple, Android).

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Family members say they would examine the contents of the coffins to confirm loved ones inside Wed, 09 Jun 2021 06:44:38 +0000

Over the past few months, more than 50 families have questioned whether their loved ones were buried in the right place in a Detroit cemetery. Now some say they would examine the remains inside to confirm they are loved ones.

Detroit Police, FBI, Michigan State Police and others are exhuming a total of 20 graves to ensure bodies are where they are believed to be at Gethsemane Cemetery on the east side of Detroit.

It all started when Christine Beavers and her family exhumed her mother to move her to another cemetery. When this started, four bodies were found in his plot.

“They told me it wasn’t my mother, then they went to the left, the place to her left, dug over there, and it wasn’t my mother either,” said Beavers.

Her mother, Luevenia, was buried in Gethsemane in 2016.

“I have been coming here for five years, visiting a grave that is not my mother’s,” Christine Beavers said.

Of the 20 plots they unearth, one is Pandora Brown’s brother. She said a woman was found buried above her marker.

“You have someone else’s plot above her marker. We have no idea,” she said.

Police in Detroit say they check the serial numbers on the chests to see if they match and they don’t actually open the coffins.

Brown is ready to review more than just serial numbers.

“You don’t have to do the whole body, or anything, just show me their clothes. They’ll show us the photo, I have a photo too,” she said.

She’s not alone, Beavers said she prefers them to open the coffins to be 100% sure.

“I’d rather they would open the casket to see it’s my mom. I don’t really want to – but if it’s the only alternative I have to identify and make sure I can have some peace, that’s what I’m going to do, “she said.

While FOX 2 was at the graveyard, Beavers received a call saying they had found his mother. Gethsemane said it was in tomb number 220 but it was actually in tomb number 222.

]]> 0 Instagram reveals 4 ‘signals’ it uses to display content Tue, 08 Jun 2021 17:23:24 +0000

  • Instagram says it looks at how often you interact with users to determine what content to show.
  • The company revealed other factors in a blog post designed to explain to users how Instagram works.
  • Instagram and other social media platforms use algorithms to let you scroll through their sites.
  • See more stories on the Insider business page.

Instagram revealed Tuesday how he decides what content, such as articles and stories, to show you.

The company posted a blog post detailing the four most important “signals” out of thousands of you that it takes into account when determining what you see in the feed and in the stories.

Instagram says it:

  • Examines your history of interacting with someone, for example commenting on their content, to see if you find their post interesting
  • Uses information about a post’s popularity, such as how many likes it has and where it was taken to help determine if it is pushing it to you
  • Uses information about who posted it and how interesting it might seem to you
  • Uses information about the type of content you are viewing to decide if a post might interest you

Instagram also says it uses five interactions to dictate what you see. In Instagram feed, these interactions are the likelihood that you will spend a few seconds looking at a post, commenting on it, liking or saving it, and tapping on its author’s profile picture. .

The platform then makes “educated guesses” using that data to decide what to show you first.

Instagram wrote its Tuesday blog post to “shed light on how Instagram’s technology works and its impact on the experiences people have through the app,” and the company said other posts would follow. This first post was designed to answer questions such as “How does Instagram decide what shows to me first?”

Instagram also clarified that it not only uses a single algorithm to study your online behavior, it uses “a variety of algorithms, classifiers and processes, each with its own purpose.” The company says it categorizes content differently in stories, feeds, and exploration, such as tailoring content from your closest friends to you in stories.

Instagram and other social media platforms have come under scrutiny for what critics have called their addictive algorithms designed to make you scroll – and pour ad dollars in.

Studies have shown links between social media and depression, as well as feelings of isolation and hopelessness. Experts recommend limiting the use of online platforms and paying attention to the people you interact with on the apps.

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Hyundai and Disney launch unprecedented content campaign Mon, 07 Jun 2021 23:41:00 +0000

“This unique creative integration with Disney that spans different networks, programs and talents is an unprecedented approach to reaching billions of people in an engaging way,” said Angela Zepeda, Director of Marketing, Hyundai Motor America. “Disney is the perfect partner for this massive execution with its world-renowned brands and entertainment platforms that allow us to build on our Tucson marketing campaign. “

“Hyundai is a trusted contributor to Disney, and we couldn’t be happier with the ‘Question Everything’ campaign. some of our iconic IPs, “said André Messina, Senior Vice President, Disney Advertising Sales.

There will be 12 TV spots of varying lengths and a total of 50 content with talent asking challenging questions. The campaign will be launched the week of June 7 starting with the premiere of The Bachelorette tonight at 8 p.m. ET/ PT on ABC. Personalized content will be shown on linear TV, streaming, digital and social media to promote the all new Tucson. Additional content will be posted in the coming weeks.

Hyundai’s advertising agency, INNOCEAN United States, and media agency Canvas Worldwide, have partnered with Disney CreativeWorks to develop the engaging campaign featuring ABC Studios IP.

This campaign follows the recent collaboration between Disney Advertising Sales and Hyundai to launch the very first co-branded augmented reality (AR). series with National Geographic.

Hyundai Motor America
At Hyundai Motor America, we believe everyone deserves better. From the way we design and build our cars, to the way we treat the people who drive them, making things better is at the heart of everything we do. Hyundai’s technology-rich product line including alternative-powered cars, SUVs, and electric and fuel cell vehicles are backed by Hyundai Assurance, our promise to create a better customer experience. Hyundai vehicles are sold and serviced by more than 820 dealerships nationwide and nearly half of those sold in the United States are built at Hyundai Motor Manufacturing Alabama. Hyundai Motor America is headquartered in Fountain Valley, California, and is a subsidiary of Hyundai Motor Company of Korea.

Please visit our media website at

Hyundai Motor America on Twitter | Youtube | Facebook | Instagram

SOURCE Hyundai Motor America

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Twitter to allow users with / over 10,000 followers to charge for additional content Mon, 07 Jun 2021 04:59:40 +0000

New Delhi: Twitter is expected to launch the Super Follows feature soon, which will allow some users with 10,000 or more subscribers to charge for providing additional exclusive content such as additional tweets, joining a community group, or receiving a newsletter.

Twitter announced earlier this year that it is working on a Patreon-like service, as the microblogging platform aims to generate new revenue streams.

Twitter showed a screen mockup at a virtual event with investors, where a user charges $ 4.99 per month for additional exclusive content.

App researcher Jane Manchun Wong first tweeted screenshots of the new Super Follows feature on Sunday.

“Twitter is working on the Super Follows app. Requirements: Have at least 10,000 subscribers, have posted at least 25 Tweets in the last 30 days and be at least 18 years old, ”Wong said in the tweet.

Wong also discovered a list of content categories that Super Follows users would choose from to describe their content.

“Notably, ‘Adult Content’ and ‘OnlyFans’ are mentioned in the category and platform sections,” said the application researcher.

In another monetization move, Twitter last week launched its very first subscription offer called Twitter Blue in Australia and Canada, which will give users a 30-second Cancel Tweet option to clear any typos, which has been the greatest demand of its users. for years.

Users can set a customizable timer of up to 30 seconds to click “Cancel” before the Tweet, reply, or thread they’ve sent messages to their log, and correct any errors by previewing what your Tweet will look like before the world can see it.

“As a Twitter Blue subscriber, you will get these features and benefits for the monthly price of $ 3.49 Canadian or $ 4.49 Australian,” the company said in a statement.

The subscription service will be gradually rolled out to other countries including India in the near future.

Twitter acquired Scroll in May, the $ 5-per-month subscription service that removes ads from participating websites.

Twitter aims to more than double its total annual revenue to more than $ 7.5 billion by 2023 with at least 315 million mDAU (monetizable daily active users), according to its CEO Jack Dorsey.


]]> 0 The simple exposure effect: why familiarity breeds content Sun, 06 Jun 2021 12:00:55 +0000

Fitness, health and well-being Live well

You might have had the experience of going out for the night, feeling good, taking a few selfies of yourself with friends to commemorate how beautiful your hair was. Only to find, the next day, that the photos of you taken by friends the same evening are not so flattering.

How were you so beautiful in the pictures you took of yourself and not in the pictures taken by your friends?

The answer is in something called ‘the simple exhibition’ indeed, a psychological phenomenon by which people tend to develop a preference for things because they know them.

This effect can be applied to the preference we usually have for ‘our version’ of our appearance, having seen this appearance most often in the mirror (but which is actually an inverted image of ourselves) – but can also extend to how the marketing (and propaganda) messages make us feel, and – in healing phobias – in how it is possible to neutralize visual stimuli that we might otherwise find disturbing.

Watch the original video here.

Good Living is Cyprus Mail’s web-based content portal, showcasing local and global ideas, cultural highlights, and scientific and technological developments to inspire sustainable living.

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Kannada content struggles for space on OTT platforms | Latest India News Sat, 05 Jun 2021 19:02:24 +0000

Bengaluru: With the proliferation of streaming platforms, movies and soap operas have become accessible in salons across the country, breaking down regional and language barriers. Among industries in southern India, Malayalam, Tamil and Telugu films have made their presence felt across the country on various over-the-top (OTT) platforms in recent years, with a steady increase in the number of films. non-native audience. But, even in this gold rush, Kannada content still struggles to find a space for itself.

While a handful of Kannada films have managed to do fairly well on streaming platforms, regional content creators across the industry have struggled to find a niche on OTT platforms. In 2020, a Kannada web series – Honeymoon – suffered a similar fate when it was not accepted by any platform. Later, a Telugu OTT platform, impressed with the content, decided to stream it, but only after dubbing it into Telugu.

Pawan Kumar, director of the U-Turn film, which was the first Kannada film to get an OTT release, said that while some Kannada films managed to find a place in India’s OTT experience, they were not. not as big an achievement as Malayalam industry. “Over the years, due to the release of various films in our language on OTT platforms, Kannada content has gained some visibility, but it has not been able to create a buzz like the content of the malayalam and other industries in southern India. It is this buzz and word of mouth that has helped our neighboring industry become so popular on OTT services. People went looking for Malayalam films because of the buzz, ”Kumar said.

Kannada director Hemanth Rao, who was also a co-writer of the Hindi film Andhadhun, took examples of short films to get his point across. “If you compare the views received by a Kannada short film and a Telugu short film, you will see that the audience for the Kannada short film is less. Even Kannada’s most popular shorts will only have around a million views. OTT work is based on market response. This is one of the reasons for the low response of Kannada content on OTT, ”said Rao.

An executive working with one of the streaming platforms that plans to expand its content in the south, agreed on the lack of response to Kannada content.

“Nationwide, Bangalore reports the highest subscriptions and views. At the same time, the affairs of the rest of Karnataka are not as important. If you watch Bengaluru, the demand isn’t for Kannada content, but audiences here watch everything from international films to regional films. It is often the quality of the films or the buzz around them that attracts them. Kannada content per se has no such demand. One of the reasons is the low subscriptions from the rest of the state, ”he said.

“It’s not all bad news,” said writer and actor Danish Sait, who has directed two Kannada films for OTT platforms. “I’m talking about my personal experiences. Comparing the situation three years ago, the Kannada films have taken a big leap, ”he said.

Sait added that OTT services provided a platform for content creators like him, who couldn’t bring masses to theaters like the big stars, but were able to create engaging content. “OTT has given a lot of people like me the great platform. We are the people who have made a career out of the internet and this is one of the reasons we know the content we create is best suited for OTT. Thanks to the streaming services, we have been able to deliver our films to a national audience and their response gives us the confidence to create more content, ”said Sait.

However, several film critics have said that compared to other industries in the south, Kannada has yet to find its niche and, more importantly, the number of quality films made in the language is limited. “If you look at the Malayalam industry, after 2010 there was a paradigm shift in the films that came out of it. The quality of the films ensured that there was an audience for these films across the country, ”said a senior film reporter with an online platform, who did not want to be named.

“At the same time, the Kannada films continue to produce what are called ‘event films’, where the film revolves around a superstar, and it’s a show created for its fans. Such a film will never get a national audience. Yes, there have been films, like Thithi, but you could count the number of these films on your fingers, ”she added.

A director from Kannada, who did not want to be named, said that in the new era of Indian cinema, the industry is stuck in a catch-22 situation. “The money right now is used to make mass movies based on superstars. Only some of them, like KGF, have won out-of-state audiences. If the Kannada industry is to score in this new OTT experience, we need fresh and nuanced content that is appealing to the new internet generation, ”he said.

“For that, most filmmakers who have the potential to make innovative films need producers. But producers are not sure whether to invest, as Kannada movies don’t have enough space in streaming services. In this chicken and egg situation, we are the losers, ”he added.

Over the past few years, there have been several attempts to create local streaming services in Kannada, but they have not been successful. “I wouldn’t take names, but there were several portals that started running streaming services in Kannada. They even had some great content. But to run such a service you need a constant flow of funds. For example, the Telugu streaming service “Aha” is supported by some large commercial groups, which have seen the potential of regional content. Here, the owners are trying to fight for funding. During the lockdown, we saw tier two cities consuming more online content and even paying for it. Kannada missed this opportunity, ”said the executive quoted above.

The film critic concluded that if the Kannada films are to have an impact on the national audience and therefore on the streaming platforms, it is necessary to review the quality of the content produced by the industry. “Streaming is as big as a release threat now. To stand out in streaming services, our content has to go beyond event movies for superstars. Our industry is known for producers like Shankar Nag, who were way ahead of their time, it is time to bring such mindsets back to the industry, ”she said.

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