Carsales Appoints Tim Robson as B2B and Commercial Content Editor

Carsales has appointed Tim Robson as B2B and Commercial Content Editor.

The announcement:

Carsales today announced the appointment of Tim Robson as B2B and Commercial Content Editor.

Robson will lead carsales Business Insights’ B2B content strategy and work to strengthen carsales’ engagement with key stakeholders, including dealers and OEMs.

Robson joins with over 20 years of publishing experience across a number of respected automotive titles, including senior positions at Wheels, Top Gear Australia and industry outlet GoAuto. He most recently held the position of PR and Communications Manager at MG Motor Australia and New Zealand.

“We are very happy to welcome Tim to the car sales team. Content is a key channel through which we engage our business partners, whether they be dealerships, brands or other adjacent companies,” said Mike Sinclair, chief content officer and editor of carsales.

“Tim’s valuable experience in print and digital publishing aligns perfectly with our desire to be a game changer in this space. And his insight into the world of automotive original equipment will also lend weight and authority to his new role.

With a career paralleling the rise of digital media and content, Robson is excited about the opportunities in his new role. Robson said: “The information and resources carsales makes available to new car buyers, sellers and its industry partners are truly astounding. I can’t wait to be stuck. Refining the B2B voice of carsales, maintaining the standard of support to key stakeholders and building existing and new relationships with dealers and OEMs will be key to the success of my role.

Residing in Wollongong, New South Wales with his wife and family, Robson will benefit from carsales’ innovative new hybrid working model.

As part of its Autonomy to Choose initiative, Car Sales offers most employees the option of being at home, in a hybrid or in the office.

“The culture at carsales is supportive of people coming in and bathing, and that’s absolutely my intention.”

Source: Alt Shift press release

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