Apple Presents ‘This Week On Apple Music’ To Showcase Exclusive Content

Apple has launched “This Week On Apple Music,” a curated content listing and video series that is updated every Friday to feature exclusive content on the platform.

Hundreds of exclusive content is released every week on Apple Music, and Apple hopes to make it easier to find with a curated new series called “This Week On Apple Music.” Users can find the section in the Apple Music app or by using the “This week“URL.

There will be a new video hosted by a famous musician every Friday. The short video will feature new and exclusive Apple Music content listed in the new section of the “Browse” tab.

Highlights shared on Friday’s landing page include a new BTS playlist, an interview with Jennifer Lopez, and a short film about an upcoming musician. There is also a section for Featured Albums and Radio Shows at the bottom.

As with other Apple Music features, Apple does not appear to have a formal navigation to “This Week on Apple”. Appleinsider staff could only find the landing page by navigating to the “This week“URL shared on Twitter.

It’s unclear whether Apple will provide historic access to its video series and content, or whether it will only exist for the week it is released. However, Apple Music will share the weekly series through its Twitter profile and Apple Music’s “Browse” tab.

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