MUNICH–(COMMERCIAL THREAD) – Accenture (NYSE: ACN) to partner with MediaMarktSaturn Retail Group, a leading consumer electronics retailer, to transform its content production into a marketing operation focused on efficiency and creating ultimate relevance to the customer.
“In addition to being completely digital and data-driven, any effective marketing strategy requires ubiquity, quality and speed. Together with Accenture, we aim to take our digital customer engagement to the next level, through the implementation of a new scalable and scalable system. and a personalized content catalog, ”said Giuseppe Cunetta, Marketing and Digital Director of MediaMarktSaturn Retail Group.
“The ability to create quality content, consistency and scalability across multiple markets is paramount for online retailers,” said Massimo Morielli, president of Europe for Accenture Interactive. “Dynamic content is a clear point of differentiation for customers and helps retailers remain a relevant destination in their minds.
To position MediaMarktSaturn’s content production as a source of competitive differentiation, Accenture will apply its SynOps platform to simplify, automate, and scale, while leveraging AI-powered insights to help deliver more engaging and relevant content.
“Our collaboration will help MediaMarktSaturn get closer to the needs of its customers while improving its ability to scale faster and drive operational growth,” said Manish sharma, Managing Director of the Accenture Operations group. “At a time when customers expect businesses to anticipate their needs, a forward-looking marketing function goes beyond dynamic market conditions by finding new sources of value, as well as transforming the way people work and business performance.
This announcement builds on the momentum of Accenture opening a new studio in Munich, Germany, bringing together the scale, speed and business expertise of Accenture Interactive and Accenture operations as part of its global content production and distribution offer.
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